The Manifesto · Paul Roth

The human world does not need better systems, technology, or philosophy.

It needs better people!

The better person is already within you.

Bringing out this better person and putting them to work needs most.

Better people can build a better world!

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

I

The world does not need what it thinks it needs

Every institution has failed to build a better world - every organization that collapsed, every relationship that fractured, every promise that went unkept - failed because of the people inside it, not the systems around them.

We have built better systems. They have not saved us. We have developed better technology. It has not saved us. We have refined better philosophy. It has not saved us.

Because the human challenge was never merely physiological. It was never even been psychological. The human challenge has always been ontological.

This means it lives at the level of who we are Being which comes before our levels of Doing or Having. But Being is at the source of everything human.

Yet that is where we have put our attention the least. We easily get caught up in improving how we Do things in order to maximize what we Have.

Nothing of consequence can happen without addressing - who we are Being.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

II

The better person is already within you!

This is not a philosophy of potential. It is a declaration of fact. The better person is not someone you become by learning more, achieving more, or disciplining yourself more. The better person is already within you - present, complete, and waiting.

What stands between who you have been being and who you truly are is not asome weakness or flaw. It is your inner Blindspot Machinery that has been shaping tur choices since birth. Not a flaw - a survival driven structure that is more powerful than you, progressive in that it only gets stronger, and it limits us from engaging in anything that it considers a threat to our survival. It was built to keep you safe. It has kept you safe. And in doing so, it has kept you small.

The five components of the Blindspot Machinery include: Aversion. Avoidance. Adaptation. Attachment. Addiction. Together they form a closed system, that proceeds unseen as it shapes your choices. It will rebel against every risky insight, impulse, or intention. It builds greater power and sustains itself through the very resistance you bring against it.

That is why all of your effort has not produced the transformation you are after. The machinery was not seen and therefore not addressed. It was worked around.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

III

Human Nature plus Human Spirit equals Human Being

The Blindspot Machinery is not the enemy, it is Human Nature, a child of Mother Nature - and it has an equal and opposite counterpart: Human Spirit which is not constrained by the laws of nature. Each component of Human Spirit is the precise structural opposite of its corresponding component in Human Nature.

Normally our Human Spirit gets buried underneath our Human Nature. Our method aims to see the Blindspot Machinery in action because once you see it you no longer can unsee it. Once you are no longer blind to it, it loses its power over you and the innate power that has been buried undrneath it, our Human Spirit Core Values, are freeed uo to take command. Both sides of this human equation are needed and we must get them to work together in the process of continuous transformation.

Human Nature

Human Spirit

Aversion

Aspiration

Avoidance

Commitment

Adaptation

Conversation

Attachment

Contribution

Addiction

Passion

Normally our Human Spirit gets buried underneath our Human Nature. Our method aims to see the Blindspot Machinery in action so we are no longer blind to it and as it loses its power over us the innate power of our Human Spirit Core Values take command. Both are needed and work together in the process of continuous transformation.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

IV

The Technology that makes true Transformation possible

Transformation is not about changing things. It is about having people become more true to to themselves on an ongoing basis for a lifetime.

This is not philosophy. It is a Technology of Transformation. RothMethods delivers the Applied Ontology Methods - a body of work created by Paul Roth to transform human performance at the level where performance actually begins which is with who they choose to be.

Applied - because the work must change lived reality, producing measurable, observable, lasting change. Ontology - because it operates at the level of Being. Not merely knowing. Not merely doing or having. Methods - because the work is precise, repeatable, teachable, and built to be practiced.

The Tool embodies the entire Training which is delivered by a fully interactive AI-Team that is skilled at being immersive, not merely informative. Eductive, and not directive. The Technology of Transformation guides you in reaching into the place where your Blindspot Machinery lives. once you see it, you can separate from it. Then you can bring out the brilliance already within you so you can put that to work.

The online Tool and the AI Training delivery team is available 24/7. You can also access various optional support structures, as needed. These include private coaching, team coaching, and group coaching. There is a weekly Mastermind Group Program, Weekly Office Hours, and additional coaching that can be scheduled.

With the Tool, Teaning, Teamm and Technology prodide a framework for diving into oneself. As a participant you learn to see new distinctions, develop your innate skills through practice, and operate more true to yourself thus maximizing your performance in all areas of your life, wirk, and business.

Once you begin to tell the truth about who you are, you more easily take command of your future, that of others, and the world you touch.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

V

The Six Methods

Eight complete Applied Ontology Methods - each with its own Tools, Training, and Technology of Transformation. Together, they form an ontological operating system for human performance in the real world.

01

Blindspot Discovery Method

Reveals the survival machinery running your life without your permission, so you can finally see it, separate from it, and take command of it.

02

Advisory Selling Method

Restores selling to a trust-based conversation. Inceptive, not deceptive. Eductive, not manipulative. Selling the truth rather than selling lies.

03

Collaborative Leadership Method

Reveals six ways of being a leader so they can be applied separately as needed rather than collapsing them which is less effective.

04

Game Generation Method

Installs the architecture of meaningful pursuit - a game worth playing and winning - with full expression of aspiration, commitment, and contribution.

05

Time Navigation Method

Replaces the passenger relationship with time with being the pilot relationship. 168 hours cannot be managed but it can be navigated by a trained pilot.

06

Accountability Management Method

Distinguishes the genuine power if being human which is the ability to make and keep promises to oneself, others and one's world.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

VI

The people this is built for

RothMethods is built for accomplished people who are facing challenges. Not people in crisis. Not people who are broken. Not people looking to be rescued. It is built for people who have already done much of the work - and still find themselves performing at a level below what they know is possible. This work is for founders, executives, teams, and leaders carrying real responsibility and accountability for others. Those who are willig to se this as a visible threshold: the conversation they keep avoiding, the promise they keep renegotiating, the brand the market still cannot repeat, the next level they can see but have not fully entered. Those ho are willing to step beyond what they know, enbrace not knowing, and create from nothing a future that, is a sense already is theirs to fulfill.

They are intelligent. They are self-aware. They are deeply commpassionate. They have a deep sense of what is holding them back. But that has not changed their ability to breakthrough the limatations they have been been putting up with or trying to change. They are willing to look at what has not yet been seen, step into the unjnown, and find their true sense of self. Coming face to with ones Blindspot Macjinery is one level of major confront, but facing up to and operating in accord with one' true Core Vakues is even more confronting.

That distance has a name. A precise architecture. And a Technology designed to transform it.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

VII

The mission

For over two decades. Six complete Applied Ontological Methods. One body of work. Have ben fully tested abd applied. One mission: bring out the better person already within every human being.

The Tool, Training, Team and Technology exist so the work can reach more people, more consistently, more practically, and more permanently. This is not merely a business, or merely a brand. It is the consequential act of building a better world.

If everyone saved themselves, the world would be saved, and everyone would be a world savior. That is the mission. Bring out the better person is already within you.

RothMethods - Applied Ontology Methods exists to bring out the better person aready within people so they can build a better world.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

About the FOUNDER

Paul Roth is the creator of Applied Ontology Methods and the founder of RothMethods, Inc. RothMethods delivers six Applied Ontology Methods through Tool, Training, and Technology of Transformation - helping founders, entrepreneurs, executives, teams, and organizations transform performance by upgrading the way they operate.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Begin the Work

The better person is already within you. Let's find out who that might be?

RothMethods exists to bring that person into consequential action.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Conversations

Real discussions, recorded and live, that go deeper than surface-level strategy.

Roth Methods

RothMethods delivers Applied Ontology Methods for founders, entrepreneurs, and executives ready to transform performance by upgrading the way they operate.

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