Books · Depth Assets
Paul Roth's books are not separate from RothMethods — they are part of the architecture. Each book extends one or more Applied Ontology Methods into a specific domain of performance.
The Methods are the body of work. The Programs apply the work. The Technology delivers it. The Books deepen it.
Books by Method
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.

Published
Selling has been degraded into persuasion, pressure, objection handling, and performance. Selling the Truth restores selling to what it was always meant to be: a trust-based conversation that helps another person come into contact with what they are truly committed to.
Best for
Founders selling a vision.
Entrepreneurs selling deep work.
Advisors selling trust.
Teams that need sales conversations to create commitment.
Method · Advisory Selling Method
Program · Advisory Selling Program

Published
Most people are working hard inside games they never consciously chose. This book supports three Methods together — helping leaders stop optimizing the old game and start operating from a future they are actually committed to creating.
Best for
Founders entering a new level of growth.
Executives defining a new leadership season.
Entrepreneurs clarifying the next evolution of their work.
Teams that need a shared game, rhythm, and accountability structure.
Method · Game Generation · Time Navigation · Accountability Management
Program · Three related Programs

Manuscript in progress
Before leaders can upgrade how they operate, they have to see the hidden patterns shaping their decisions, conversations, commitments, time, and brand. This manuscript expands the foundation of the Blindspot Discovery Method: the machinery beneath performance, the recovery of Core Values, and the transformation that becomes possible once the pattern is no longer invisible.
Best for
Leaders who can see the pattern but still repeat it.
Founders who have done the work but still feel something underneath.
Anyone beginning the RothMethods body of work.
Method · Blindspot Discovery Method
Program · Blindspot Discovery Program
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
How the Books Fit
The Books help readers understand the distinctions behind the Methods — but the transformation happens through application. Reading can open the door. Practice changes how you operate.
Methods
The proprietary Applied Ontology Methods.
Programs
Structured ways to engage the work.
Books
Written extensions of the work — they open the door; practice changes how you operate.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Begin the Work
The Books introduce the distinctions. The Programs apply them. The Technology supports the practice.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.
Real discussions, recorded and live, that go deeper than surface-level strategy.

RothMethods delivers Applied Ontology Methods for founders, entrepreneurs, and executives ready to transform performance by upgrading the way they operate.
© 2026 RothMethods, Inc. All Rights Reserved.